New restaurant in Punta Ala · Summer 2026
Over 600 m² in one of Tuscany's most beautiful spots. Ex-Michelin chef, open spritz with DJ set, gourmet dinner 30 covers. And the area's first serious delivery service.
See the venueItaly On Demand
A group of young people changing the game, step by step. Restaurant software, AI agents, events like Open Spritz, dinners and catering. Everything in the food world — with a touch of mathematics.
Built in Italy
EU servers · GDPR-compliant
Five business lines, one team
Headquartered in Via Ponte Vetero, Milan
Over 200 events served
Five verticals, one group
Each line stands on its own, but the cross-pollination is the point. We start with events and gradually roll out all our services — from food to people to mathematics.
- SaaS · Restaurants
Ordina
Table ordering, reservations, food-cost down to the cent. Live in our venues, on sale to yours.
See it - Web · Software · AI
Agency
Websites, custom software, AI agents for Italian SMEs. Same team that built Ordina.
Browse - Kitchen · Service
Catering
Honest. Memorable. We cook for private clients, companies, weddings — declared pricing, zero waste.
Quote - Open Spritz · DJ Set
Events
DJ sets with open spritz format, dinners and more. Young crowd, thanks to our university and organiser network.
Calendar - Venue · Summer 2026
Punta Ala
The first bar/restaurant we run directly, by the sea in Punta Ala. Coffee, lunch, sunset aperitivo, gourmet dinner max 30 covers.
See the venue
Manifesto
Adopting new technology is always right. Just don't touch what you're already brilliant at.
We come from tradition. Many team members were excellent chefs — and by adding our tech layer we keep building new products for you.
We firmly believe that with the right team, anything is possible. We started two years ago with a simple idea — bringing Italian food to universities abroad. Then we got better, moved into new verticals, and found where the market calls us.
What I think I'm good at is spotting the true potential in people. Everyone we work with is young, each with a precise talent and a genuine drive to grow.
— Giacomo Penco Salvi, founder & CEO
Two years. Six live projects.
Real numbers, with a lot of drive.
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months developing the app changing the rules in Punta Ala
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active business lines under one group
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events executed in the last year
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active partners in the network
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active clients across the 5 lines
Our own use case
Over 600 m² in one of Tuscany's most beautiful locations. Few waiters, lots of technology.
We're opening our first restaurant in Punta Ala by combining team talent with simple maths and AI. We haven't written an email in two years — reservations, food-cost and supplier orders all run automatically. So we can focus on what we actually love: making guests happy.
- NFC under every table — guest taps their phone, menu opens
- Food-cost to the cent, automatic alert when ingredients run low
- Automatic supplier order drafts and invoice reminders
Venue photos coming · Summer 2026
People we work with
Starting from Lara and growing to 100+ clients. Small, curated, expanding.
Lara · 2 restaurants
Eni · Piadineria
Alessandro Canu · 15 venues
Luis · Restaurant Piemonte
Giovanni · Bonavida Barcelona
Davide · Il Brigante Milan
Da Te Bistro
Terrazza Cantabrigo
Da Casera
Trattoria della Fortunata
Il Volta Barcelona
Sant'Ambrogio Milan
What's new
What just happened, what's happening now.
Opening Product Ordina software + food-cost module
Upload supplier invoices, define recipes, see real margin per dish. Live in the Ordina restaurant dashboard.
Discover OrdinaPunta Ala Delivery to your beach umbrella
Not like Glovo. Six riders covering 3 km radius: a mix of catering and takeaway. Our kitchen, wherever you are.
Learn more
Who's behind it?
Everyone is very young, each with a precise talent and a genuine drive to grow.
Founder & CEO
Giacomo Penco Salvi
I've always loved the restaurant world and AI-integrated mathematics, since 2019. That's still why I can't wait to start every morning.
Meet Giacomo →Co-founder · Events
Gabriel Napaul
With me from day one. Never asked for a penny, believes in the dream — and he was right to. Runs everything on the events side.
Co-founder · Finance
Luca Borsellino
A maths and accounting superstar, straight from Oxford. Manages all cash flow and the numbers side of the business.
Marketing & Social
Viola Giacopelli
Outstanding in marketing, social and events. Nothing else to add — genuinely another level.
Engineering team
3 senior developers
Three exceptional engineers. Portfolio includes national-scale apps like PostePay and Inter. Modern stack, EU residency.
Italy On Demand — AI Agent
Claude · Italy On Demand
Online now
Hi, I'm Claude from Italy On Demand.
Tell us what you'd like to build and we'll do it. An automation, an app, a website, management software — bring us the problem, we'll find the solution.
Our tech stack covers anything you want: from a simple €400 site to the most complex AI agent. Prices are low because our team is fast and skilled. Need examples? Check the case studies above — or just write to me directly.
The case studies on this page are largely illustrative: realistic scenarios based on the technical capabilities of our stack (Ordina, AI agents, food cost engine, POS adapters, Next.js sites, Stripe Connect). Our first pilot clients arrive in autumn 2026 — once we have real data, we'll replace these numbers with theirs. The "Milan Catering" case is real and cites figures published on italyondemand.store.
What are you looking for?
Trust us — we'll find a way to help.